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This list is for owners who need a logo, a look and the files that go with it: colors, fonts, a sign layout, a label, a style guide. Every studio here has a Salt Lake City office on its own website and on a second listing like Clutch or LinkedIn, all checked on October 31, 2026.
For a small business or nonprofit in Salt Lake City that needs a logo and brand package, start with Third Sun, which sells logo and branding packages and style guides. Hint Creative and TWIO both list $10,000 minimum projects on Clutch, and Kyle Harris Design is the one to call for food, drink and packaging. Afton Klein Group lists a $25,000 minimum, and Figure and Big Monocle work mostly with funded companies and foundations.
Third Sun works with nonprofits and small businesses, and its site lays out the branding work as a menu: logo and branding packages, style guides, business cards, stationery, package design, signs and brochures. It builds websites with donation forms, event registration and membership tools, and it trains your staff to update them, including how to use AI tools. If you run a food pantry or a two-truck plumbing company and need the logo, the letterhead and the site to match, this is the most direct fit on the list. It does not publish prices, so ask for the package rates.
Hint Creative is in Suite 600 at 10 West 100 South downtown and calls itself a Utah branding agency for startups, beauty and wellness. Its portfolio is identity, packaging, art direction and photography, and its homepage shows work for Cotopaxi and Fender. Clutch puts half its work in branding, most of that corporate identity, with a $10,000 minimum and $100 to $149 an hour. A new skincare line or supplement that needs a logo, a box and the launch photos would fit here.
Kyle Harris Design builds brands for food and beverage, consumer packaged goods and hospitality. Its service list runs from brand strategy and identity to packaging, print, illustration, photography, and environmental design, meaning the signs and wall graphics in a restaurant or shop. The homepage names Reebok, Kate Farms and the University of Utah. If you are taking a sauce or a snack from the farmers market to grocery shelves, the label is what this studio does most.
TWIO, listed on Clutch as TWIO Brand, is at 2207 East 2100 South and has a second office in Pittsburgh. Its site lists brand management first, then creative, web development, content and video, digital marketing, events and organic social. Its portfolio includes Vessel Kitchen and BioFire Defense. Clutch puts half its work in branding, with a $10,000 minimum. Pick it if you want one firm to redo the brand and then keep running the website and social accounts after launch.
Figure is downtown off Exchange Place and calls itself the brand focus agency. Its work starts with audience research and positioning, which is deciding the one thing you want buyers to remember, before any logo gets drawn. It sells Brand Focus workshops in three versions, for early-stage, growth-stage and established companies. Its case studies include Highland, which sells electric school buses to transportation directors, and Evolv climbing shoes. It does not publish workshop prices.
Afton Klein Group is on Pierpont Avenue downtown and starts every project with brand identity and positioning. After that it does communications, the website, motion graphics, ads and environmental design. That last one matters for a new clinic, gym or restaurant, because the lobby wall and the storefront sign get designed with the logo, not handed to a sign shop later. Clutch lists a $25,000 minimum and $150 to $199 an hour.
Big Monocle is based in Salt Lake City and San Francisco and works in short collaborative sprints: your leadership sits in the room, and the strategy and first designs come out of a few days of sessions. It does brand strategy, art direction, design and production. Its portfolio names the Rockefeller Foundation and Zanskar Geothermal, and LinkedIn lists offsite facilitation and mission and values work. It is built for organizations with a board to convince, not a corner shop.
We started from the search results for "branding agency Salt Lake City" and "brand design Salt Lake City" and the Clutch list of Salt Lake City branding agencies, then opened every studio's own website on October 31, 2026. A studio made the list only if its own site gave a Salt Lake City address or said it is based here, and a second listing, Clutch or LinkedIn, put it here too.
That cut most of the names. Several firms that rank for these searches are in Provo, Orem or Layton. One studio's domain now sells email accounts, one turned into a social video service, one listed on Clutch in Salt Lake City gives an address in Arlington, Virginia, and several good studios give no location on their site at all, so they are off this list. We also left out firms that are mainly ad or marketing agencies, since they are on our lists of Salt Lake City ad agencies and marketing agencies.
Then we ranked by fit for a business with one to a few locations in the valley, not by size or awards. The studio that sells logo packages to small businesses and nonprofits is first. The studios built for funded companies and foundations are last because they only make sense with a bigger budget. No studio paid to be here.
None of these studios publish a price list for a logo or a brand. What you can see is the minimum project each one lists on Clutch, and for this list those run from $10,000 to $25,000. Third Sun, Kyle Harris Design, Figure and Big Monocle do not list a minimum, so ask on the first call.
A $10,000 minimum usually buys a logo, a color palette, fonts and a short guide showing how to use them. When the price climbs past $25,000, the project usually adds research and interviews before the design, packaging, sign layouts or a new website. If your budget is $2,000, these studios are the wrong call. A solo designer is the better fit, and our list of Salt Lake City web design companies includes small shops that do logo work alongside the website.
| Studio | Minimum project on Clutch | Hourly rate on Clutch |
|---|---|---|
| Hint Creative | $10,000+ | $100 to $149 |
| TWIO | $10,000+ | Not listed |
| Afton Klein Group | $25,000+ | $150 to $199 |
| Third Sun, Kyle Harris Design, Figure, Big Monocle | Not listed | Not listed |
The logo is the small part. What you are paying for is a set of files your printer, sign shop, web designer and new hires can use without calling the studio every time. Ask for this list in the proposal so you can check it off at the end.
Paying for a logo does not automatically make you the copyright owner. Ask the studio to put a written assignment of copyright in the contract, effective when you make the final payment, and get the original design files, not just exports. Without it, you may find out years later that you cannot change the logo or move the files to a new designer.
Before a studio presents logo ideas, search your business name in the USPTO trademark search, which is free. The studio can make a great mark for a name somebody in another state already registered, and that is a much bigger problem after you have paid for the signs.
A branding studio decides how you look and what you say. An ad agency decides where you run it and pays for the placement. Some firms do both, but a studio that is mostly design will hand you files and leave the media buying to someone else. If what you need this quarter is more calls, a new logo will not fix it. Run ads first, and see our guide to billboard costs in Salt Lake City for one place to start.
A freelancer can do a good logo for a lot less money. What you give up is the research, the full file set and someone accountable when the sign shop needs a different format. For a food truck in West Valley City, a freelancer is fine. For a business opening its third location, hire a studio.
Once the new logo is done, update your Google Business Profile photos and logo the day you launch, then the signs, the truck and the website. A listing in our Local Directory costs $49 a month, and an ad in The Salt Lake Valley newsletter goes to about 2,400 subscribers around the valley. We sell both, so weigh that, and you can see the ad options and prices here.
If you want to try a few logo directions with AI tools before you hire a studio, our free AI 101 class for local business owners covers that. Bring those rough ideas to the first meeting as a picture of what you like, not as the final logo.