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This page is for the Salt Lake County owner who has ChatGPT open and wants to know what to type. Each section is one marketing job with a prompt to paste and change, plus the two settings that keep customer details out of OpenAI's training data.
A Salt Lake City small business gets the most out of ChatGPT by saving a short business brief in a ChatGPT Project, then asking for one job per chat: a Google Business Profile post, a review reply, a page for each city it serves, or a short newsletter ad. On personal plans, turn off "Improve the model for everyone" under Settings, Data controls. OpenAI lists Plus at $20 a month and Business at $25 per user a month billed monthly, with a two user minimum.
ChatGPT has a feature called Projects, a folder where you keep files and instructions that every chat inside it can read. OpenAI's plan comparison lists Projects on every plan, including Free. Make one called the name of your business and put a one page brief in it. Every prompt below then starts from your facts.
Write it in plain sentences: what you sell and what each job costs, your hours, the cities you drive to and the ones you don't, for example "Sandy, Draper, Midvale and Cottonwood Heights. Not Tooele, not Park City." Add two or three emails or posts you wrote yourself that customers liked, and anything that changed this month, like winter hours.
If you have never written one, let ChatGPT pull it out of you. Paste this: "I own a [type of business] in [city], Utah. Interview me one question at a time about my services, prices, service area, customers and the way I talk to them. Stop after 12 questions and write my answers up as a one page business brief in plain sentences. Do not add anything I did not tell you." Fix what it got wrong and upload it to the Project.
Google lets you publish three kinds of posts on your Business Profile: updates, offers and events. Its help page warns that a post with a phone number in the description might get rejected if Google cannot tie the number to your business, and that posts older than six months get archived unless you set a date range. Put the phone rule in the prompt.
Paste this into your Project chat: "Using my brief, write a Google Business Profile update for this week. It is early November in the Salt Lake Valley and people are turning their furnaces on for the first time. Mention our [service and price]. Under 100 words. No phone number in the text. No exclamation points. End with one sentence telling people to book on our website."
ChatGPT can also write a post from a photo. Upload a picture from a real job and type: "This is a furnace we replaced in a 1960s rambler in Murray last week. Write a two sentence Google post about the job. Say what we replaced and why, and do not say anything you cannot see in the photo or read in my brief." The Free plan limits uploads.
For a good review, paste the review and ask: "Write three replies to this review: one sentence, two sentences, and three sentences. Mention the specific thing they liked. Do not use their last name, do not thank them for taking the time, and do not offer a discount." Pick one and post it.
For a bad review, tell ChatGPT what actually happened before it writes anything: "Here is a two star review. What happened: our tech showed up three hours late to a job in Draper because the job before ran long, and nobody called. Write a reply under 80 words that apologizes for the missed call, does not argue about anything else, and asks them to call our office. Do not invent a reason or a refund."
If a review comes in Spanish, ChatGPT can reply in Spanish: "This review is in Spanish. Tell me in English what it says, then write a short, friendly reply in Spanish that a small business owner in Salt Lake would write. Keep it plain, not formal." If you have a Spanish speaker on staff, have them read it before it posts.
Never ask ChatGPT to write reviews of your own business. The FTC's rule on consumer reviews bans fake reviews, including AI-written ones posted as if by people who do not exist.
A page for each city you serve helps Google match you to searches like "drain cleaning Sandy". It only works when each page says something true about that city. Google's spam policies name "pages targeted at specific regions or cities that funnel users to one page" as doorway abuse, and list "using generative AI tools" to make "many pages without adding value for users" as scaled content abuse.
So start with an interview, one city at a time: "I am writing a service page for [service] in Sandy, Utah. Ask me eight questions about the jobs we have done in Sandy: the neighborhoods, the age of the homes, the problems we see most, how long jobs take, and the questions Sandy customers ask on the phone. One question at a time." Then: "Write a 500 word page from my answers and my brief. Put the questions customers ask as subheadings with short answers. No claims that we are the best, the fastest or the cheapest."
Do the same for Murray and Draper. The details that make each page different, like the kind of homes you work on in Murray versus Draper, come from you, not from ChatGPT.
When all three are done, paste them into one chat and run a check: "Here are three service pages. List every sentence that appears on more than one page, word for word or close to it. Then list any fact on any page that is not in my brief or my interview answers." Rewrite whatever it flags. Our local SEO guide for Salt Lake City covers how these pages fit with your profile and listings.
The text ads in our newsletter hold a business name, one offer and one link, in about 25 words. ChatGPT is good at cutting a pitch down that far.
Paste this: "Write five versions of a one sentence ad for a local Salt Lake Valley email newsletter. Business: [name]. Offer: [the offer and when it ends]. Each version starts with the business name in bold, has one offer, ends with a short call to action like Book online, and stays under 30 words. No exclamation points, no words like best or amazing." Read them out loud and keep the one that sounds like you said it at the counter.
We sell this kind of ad, so weigh that. The Salt Lake Valley goes out Monday, Wednesday and Friday to about 2,400 Salt Lake County subscribers. The Closer plan, the last spot in four issues, is $149 a month, and the Neighbor plan, a mid-issue mention in two issues, is $179 a month. We write the copy for both and you approve it before it runs, so a ChatGPT draft is a fine starting point to send us. Details are on our advertising page, and our guide to where to advertise in Salt Lake City compares it with the other options.
ChatGPT states a wrong price with the same confidence as a right one. Before anything goes live, paste the draft back in and ask it to show its work: "List every price, date, city, service and claim in this draft. Next to each one, say whether it appears in my brief. Mark anything not in my brief as UNVERIFIED."
Then check the UNVERIFIED lines yourself. Expect a warranty you do not offer, a "same day" promise, a city you do not serve, or a date on the wrong weekday. Cut anything you cannot back up.
On personal ChatGPT accounts, OpenAI's help center says sharing your chats for model training is on by default for Free, Plus and Pro. To turn it off on the web, open your account menu, choose Settings, then Data controls, and turn off "Improve the model for everyone". Your saved chats stay where they are.
For anything with customer details in it, use Temporary Chat. OpenAI says temporary chats do not show up in your history, do not create memories and are not used to train its models, though they may be kept for up to 30 days for safety review. One catch: if you click thumbs up or thumbs down on an answer, OpenAI says the whole conversation can be used for training even after you opted out.
On the Business plan, OpenAI says it does not train on your business data by default. That is the plan to use if two or more people at your shop will paste in customer names and job notes.
These are the prices on OpenAI's pricing pages on November 1, 2026. For a one person shop drafting posts and replies, start on Free, and move to Plus once you hit the upload limits or want to keep several Projects going. OpenAI notes that the Go plan may include ads.
| Plan | Listed price | Fits |
|---|---|---|
| Free | $0 | Trying the prompts on this page |
| Go | $8 a month | Light daily use; may include ads |
| Plus | $20 a month | An owner who drafts marketing most days and uploads job photos |
| Pro | From $100 a month | Heavy research and coding, not needed for this work |
| Business, standard seat | $25 per user a month billed monthly, $20 billed annually, 2 users minimum | A shop where staff share an account; no training on business data by default |
| Business, premium seat | $125 per user a month billed monthly, $100 billed annually | More usage than a standard seat |
If you would rather do this with someone, our free AI 101 class for Salt Lake Valley business owners is Tuesday, November 17, from noon to 1:00 p.m. Mountain, live on Google Meet, with 100 seats. Bring one task you are tired of doing. We set up an assistant with your own business details on the call.
For the bigger picture, including the Utah law on AI that talks to customers and the free help offered in Sandy and downtown, read our guide to AI for small business in Salt Lake City.